Challenge: How do we juice the effectiveness of our client's marketing efforts when the competition has "carpet-bombed" their geographical footprint? How do we leverage local love with 1/10th the budget? How do we go where the competition can't go?
Solution: We isolated local sports. We looked, not only at the athletes, but at the extended social networks of the athletes, band members and cheerleaders in an authentic and local language.
Execution: We sharply defined the target group, tied to Facebook and Twitter, and leveraged the client's OnDemand feature to emphasize that replays of the games could be seen on our client's network. We then shared the message on mini-footballs thrown into the crowd at the local high school football games. Bringing experience out of the home, into the community, and back home again.
Solution: We isolated local sports. We looked, not only at the athletes, but at the extended social networks of the athletes, band members and cheerleaders in an authentic and local language.
Execution: We sharply defined the target group, tied to Facebook and Twitter, and leveraged the client's OnDemand feature to emphasize that replays of the games could be seen on our client's network. We then shared the message on mini-footballs thrown into the crowd at the local high school football games. Bringing experience out of the home, into the community, and back home again.
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