When we first sat down with Bolton and Company, they were ready for a change. As an 80+ year old company, they had gone through a few variations of their logo and had an outdated website. The first step was a brand refresh, utilizing elements of their evolving logo to create a fresh look that reflected the new direction of Bolton. Next, we solidified brand guidelines and did a complete phase one overhaul of their www.boltonco.com website. We're presently exploring a phase two that continues to provide more value to Bolton's clients.

We teamed up with Kapitol Reef to launch their innovative snorkeling gear. We developed packaging, POP displays and all the support materials necessary to introduce the snorkels, masks, and fins worldwide. If you enjoy snorkeling or think you don't, you must try Kapitol Reef for yourself and you'll soon be a fan.

Foundation for Glendora Unified Schools (FGUS) is a nonprofit organization committed to enhancing the education of Glendora's students. As Glendora is where we work (our HQ) and where a number of us live, we love to give back to the community. We've partnered with FGUS to create a brand identity and marketing campaign to build momentum for their cause. Going on three years now, SWIRE has worked with FGUS to successfully increase support and contributions year after year.

We worked with the folks at CTAM National to create and launch CTAM's executive innovation series, Wired. This series is designed to keep CTAM members at the cutting edge, while giving access to leaders and colleagues with actionable insights. We created a microsite with an e-blast and direct mail campaign to promote this accessible and informative series.

Leading into 2010, we met with CTAM to review their goals for the year. Nearly all goals could be met or helped by connecting better with current and prospective members. We developed the new site to better connect and provide simple ways of sharing events and information socially. Tied to the site were email blasts that kept members in the loop for upcoming events. The result: CTAM West won the National Growth Award and now has a platform for continued growth. CTAM West's new website.