Swire Projects
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sogo
SOGO
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It’s been repeatedly shown that having a purpose beyond the bottom line—actually helps improve the bottom line. At SWIRE, we’re helping more and more companies align with this approach through Social Good Matching—a microsite platform that uses social sign-in, liking, and sharing capabilities to engage existing fans and customers while targeting new ones. It turns out the secret to creating truly loyal customers involves bringing purpose and profit together. And the more we see that happening, the more excited we get.

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mediasqueeze
MediaSqueeze
Website
MediaSqueeze, a cloud-based, digital media storage solution, contacted SWIRE to help develop their branding and identity. In response, we developed the brand name, tagline, logo, web design, sales sheet, demonstration video, e-blasts, and in-store marketing materials. We also concepted and produced a demo reel. The end result was a test launch with record-setting sales.

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egood
eGood
Website
eGood is a web/mobile and in-person platform that connects communities, companies and causes. It's a movement that empowers the community to support local businesses that give at least 3% to a cause.

As eGood started as a passion project of our SWIRE team, it grew to be a collaborative effort between SWIRE, eGood team members and core alliances. As our agency works best, we find strengths in utilizing the best alliances for the project/tasks at hand. And, as this was our first internal start-up, it has proven itself as a good test of our talents and abilities to coordinate alliances for optimal results.

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coxpremover
Cox California
Pre-Mover Program
People move. When they do, they need to set up new services for their home, including video, Internet, and phone. Cox California wanted to let everyone know how easy it is to stay connected in the process. So as soon as these “pre-movers” took any action indicating a move, SWIRE moved in with targeted mailings. Messaging reinforced the ease of staying connected with Cox, included a special offer and highlighted key product features and benefits. We kept the creative clean and simple, and the results were far better than the average move: roughly double the typical response rate.
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edenprojects
Eden Projects
Website
Helping a client who’s focused on helping others is always a plus. Since The Eden Projects helps revive third world economies through reforesting, helping rebrand them was a dream job. The new website we designed makes it easier for donors to not only make donations, but also to see exactly where those donations are being put to use. So while we’re lifting their promotional materials up, they’re able to lift even more families, villages, and entire ecosystems out of extreme poverty. And it doesn’t get much better than that.

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coxupgradecampaign
Cox
Upgrade Campaign
Higher tiered service = higher customer satisfaction = lower churn. That was the strategy behind this upgrade campaign for Cox High Speed Internet, HD and DVR services. Cox delivers the fastest Internet in America. But not enough of their customers were subscribing to it. So we carefully segmented the target audience in order to determine who would benefit the most from upgrading. Then we sent out customized mailers and emails. The CHSI mailer generated a favorable .6% response rate, with a 10.3% reduction in churn among essential service customers. The HD/DVR letter generated a .92% response with an 8% reduction in churn. Pretty simple. And pretty effective.
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coxreferafriend
Cox
Refer a Friend Program
Cox’s Refer A Friend program needed a few more friends. It had only eight referred customers for all of 2010. So we developed and promoted a more user-friendly program to increase subscriptions through referrals while increasing loyalty for existing customers. The plan was simpler than most—refer a friend and get $25 for both you and your friend. No fine print. Nothing up anyone’s sleeve. Messaging was delivered through TV, direct mail, bill statements, carrier envelopes, and print ads. Results were immediate. An average of 133 referrals have been submitted each month, and 562 new customers so far. Friendly high fives all around.
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coxwatchparties
Cox
Watch Parties
As the adage goes, any excuse for a party. Especially if it drives Pay Per View purchases and product engagement. That was essentially how we came up with Cox Watch Parties—a social sign-up, sign-in microsite that enabled sharing, live discussion, contest, expert commentary, exclusive video footage and photos, and live updates during televised events. We mainly drove traffic through social media, including Facebook, Twitter, and Google+. Our initial goal was 5,000 unique visitors. For the first event, HBO’s Pacquiao vs. Marquez boxing event, coxwatchparties.com had 89% more visitors than we had hoped, and saw a 54% lift over forecast for PPV purchases. Yet another excuse for a party.
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coxtwittercampaign
Cox
Twitter Campaign

United we tweet. Cox Communications’ Twitter audience was small and mostly centered around regional systems. We corralled those systems into a unified Twitter campaign that leveraged existing Facebook communities, email blasts, and a socially optimized microsite as the campaign’s hub. Each tactic encouraged social sharing, and campaign content focused on large social events. Results were large, too:

• Reached 19,196 unique visitors with a 45.87% daily return

• Generated 7,188 accounts

• Saw 4,354 shares via Twitter and 7,600 shares on Facebook

• Added 2,493 Twitter followers and 30,057 new Facebook likes

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westernexterminator
Western Exterminator
Website

We were tasked with re-creating Western's website in such a way that it revitalized the brand and reintroduced the world to Mr Little. Western is not just an exterminator, but an expert in entomology.

 

Working closely with the client, we developed a top notch website with some amazing imagery and lots of education. We're particularly proud of the Interactive Book of Bugs (and one bird)...

 

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Find them on Facebook
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coxconexion
Cox
Connexion Magazine
As the name implies, Cox Arizona Conexion is one of the ways in which we help Cox connect meaningfully with Arizona's sizeable Hispanic and bilingual population. The magazine includes feature stories about popular celebrities and athletes who are making a difference in the Hispanic community. Programming highlights are tailored towards Hispanic audiences and relevant product features like Mexico calling plans. These things help make the magazine both a useful tool and a fun read!
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coxbacktoschool
Cox Kansas
Back to School
As summer is coming to an end, and the anticipation of school is on every parent's mind, Cox wanted to go to market with a High Speed Internet offer that took learning to the next level. With the use of school materials, bright colors, and playful graphics, this was a campaign that made learning fun. The anticipation continued in messaging across TV, radio, print, and LEDs.
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boltonco
Bolton
Website & Rebrand
When we first sat down with Bolton and Company, they were ready for a change. As an 80+ year old company, they had gone through a few variations of their logo and had an outdated website. The first step was a brand refresh, utilizing elements of their evolving logo to create a fresh look that reflected the new direction of Bolton. Next, we solidified brand guidelines and did a complete phase one overhaul of their www.boltonco.com website. We're presently exploring a phase two that continues to provide more value to Bolton's clients.

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shentelholiday
Shentel
Holiday
Shentel provides the depth of services you would expect from a large telecommunications company combined with the thorough, reliable service you would find at a neighborhood store. They were looking to gain new customers and get existing customers to upgrade during the holiday season. So we created a holiday-themed campaign, focused on Triple Play Bundle messaging. The results gave our client and their customers both something to smile about.
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coxkshistory
Cox Kansas
History of Communication
The History of Communication campaign broke new ground by bringing us the earliest recorded phone call and exclusive recreations of this call via motion graphics and radio spots. Highlighting Cox Kansas's Digital Telephone service, quality and amazing price made these offers so compelling, even a caveman couldn't refuse.
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coxlasidekick
Cox
Sidekick
A large competitor entered the market with a focused marketing message that positioned them as the technology leader. Our strategy was to use television spots to drive home key competitive advantages while using humor to engage the viewer. In the end, the two sales people end up representing funny examples of competitive incompetence. By running the TV spots via cross channel and broadcast, we reached the broadest audience possible with key product and service messaging, reinforcing Cox as an industry leader.
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coxkswholehome
Cox Kansas
Whole Home DVR
Cox Kansas was going to market with a new multi-room product and needed a marketing push for the roll-out. The goal of the campaign was to increase customer acquisition and product upgrades. We developed an engaging and informative campaign using TV and Direct Mail that worked together for outstanding results.
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kapitolreef
Kapitol Reef
Snorkel Adventure
We teamed up with Kapitol Reef to launch their innovative snorkeling gear. We developed packaging, POP displays and all the support materials necessary to introduce the snorkels, masks, and fins worldwide. If you enjoy snorkeling or think you don't, you must try Kapitol Reef for yourself and you'll soon be a fan.
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welcomekits
Cox
Customer Welcome Kits
We generally find welcome kits to be quite cumbersome for the customer. Most consist of numerous materials, page-heavy booklets, duplicate content, and multiple items to fulfill from multiple sources. So, we decided to reinvent the welcome kit and onboarding process by creating a new model. We reduced pages, simplified fulfillment, saved costs, incorporated a more consistent brand voice and were mindful of the environment throughout the entire process. We also developed a universal box option to reduce packaging. The client was thrilled. And the trees were too.
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coxsdcrushes
Cox San Diego
Crushes the Competition
The competition was literally knocking on Cox customers' doors, invading the community and attempting to steal away subscribers. We needed to answer fast! So we decided to change the conversation and produced three spots with our alliance, Buzz Saw, to demonstrate how Cox cable products are clearly the superior choice. We used humor to highlight the competitive advantages, and successfully fought back against the competition.
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redemptionmicrosites
Cox
Personalized Microsites
Cox Arizona was sending paper coupons via direct mail to their customers. This process would take up to a couple of months to be processed and credited. We saw an opportunity to streamline this process by developing a personalized coupon redemption microsite, whereby customers could simply redeem their offers online. By implementing the microsite, we were able to automate the entire redemption process, create a positive customer experience, and measure response rates instantaneously. Plus, the old way was a pain. Customers appreciate the ease of the microsite, and redemption rates have gone through the roof! Furthermore, enabling ROI analysis allows for marketing strategy adjustments as quickly as needed. We've now implemented this strategy to various cable systems around the country.
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walletmlr
Cox
Winback
Various cable systems have utilized our proven winback wallet mailer. We created a die-cut direct mail piece in the shape of a wallet with cash peeking out. To help break through the clutter, 100 lb. paper stock was used, which added a strong tactile appeal. One Hispanic campaign for Bright House Networks in Bakersfield generated a 530% return on marketing investment. And, each subsequent time we've ran it, our cable partners have loved the results.
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ondemandguide
Cox
Guide on Demand
Our On DEMAND Guide highlights just how easy it is for subscribers to watch TV on their schedule. The guide showcases the most current movies, TV shows and sporting events. We also have a dedicated section to educate subscribers on all the benefits of On DEMAND. We take care of all the details by working directly with programmers to deliver the latest information, schedules and artwork. It provides a great platform for both local and internal offers, such as a free Movie On DEMAND, which is redeemable via our redemption microsite. Additionally, send a bi-weekly On DEMAND email to keep your customers informed of all the hot, new content.
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fgus
FGUS
Support Our Schools
Foundation for Glendora Unified Schools (FGUS) is a nonprofit organization committed to enhancing the education of Glendora's students. As Glendora is where we work (our HQ) and where a number of us live, we love to give back to the community. We've partnered with FGUS to create a brand identity and marketing campaign to build momentum for their cause. Going on three years now, SWIRE has worked with FGUS to successfully increase support and contributions year after year.
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ctamwired
CTAM National
CTAM Wired
We worked with the folks at CTAM National to create and launch CTAM's executive innovation series, Wired. This series is designed to keep CTAM members at the cutting edge, while giving access to leaders and colleagues with actionable insights. We created a microsite with an e-blast and direct mail campaign to promote this accessible and informative series.
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coxunderdog
Cox
Project Underdog
We quickly developed a piece that could combat the AT&T U-verse invasion. We needed something smart and we needed it fast. By focusing on the right strategic offer and compelling creative, we did just that. As customers cancelled service in person, they were given a card with a special offer to turn around and come right back. For phone cancellations, a postcard was mailed shortly after cancellation with a follow-up two weeks later. Our first Project Underdog self-mailer delivered 1,455% ROMI. Since then, multiple cable systems have benefited from this simple winback approach.
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coxdvrdm
Cox San Deigo
Local Direct Mail
Cox San Diego was getting inundated by AT&T U-verse multi-room DVR message, so we re-engaged current customers with a compelling offer of a free 2nd DVR. The messaging highlighted the benefits of two independent DVRs over a single multi-room DVR. The targeted direct mail campaign had three waves and the aggressive messaging paid off. Mark Award for Acquisition & Upgrade Marketing, Direct Mail/Print/OOH.
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coxokcgameday
Cox Oklahoma
Game Day
AT&T U-verse was poaching high value Cox subscribers by dramatically outspending Cox using a series of aggressive acquisition offers. We needed to change the conversation. Cox has a distinct competitive advantage with live High School Games of the Week coverage, and replays exclusively on Cox On Demand. Knowing the local love of high school football, we spread the message to the community, giving them a compelling reason to keep or subscribe to Cox video service. We started with postcards targeted to current customers defined as high-value and high-risk by a propensity-to-churn model we developed. The postcard featured detailed football helmets with authentic logos, the Game of the Week season schedule, and Facebook/Twitter call-outs to encourage customers to follow Cox into the Social Media space. The message was compounded at the local level with inexpensive miniature footballs thrown into the stands by cheerleaders at Games of the Week. Mark Award for Shoestring Marketing, Local On Demand Engagement.
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coxconnect
Cox Arizona
CONNECT Magazine
We produce a quarterly magazine to connect with customers in a meaningful way, right in their community. One version in English and another bilingual version, this magazine features local heroes, cultural events, and highlights new services and entertainment. We take care of the details by working directly with programmers to deliver the latest information, schedules and artwork. It also provides a great platform for rewarding your customers - such as free movie coupons redeemable on our personalized offer-redemption microsite or locally coordinated offers such as half-off a pizza or BOGO college team tickets. Instead of being simply a product magazine, this format provides a blend of compelling local stories, optional customer rewards and engaging product information.
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coxazloyalty
Cox Arizona
Loyalty & Retention
The goal was to create a multi-touch campaign designed to engage the high value/high risk subscribers through enhanced customer experience. Using direct marketing, we thanked customers for their business and provided a VIP hotline. We communicated key benefits, rewarded them with discounts promoting product engagement, and offered discounts at local merchants and community events. Rather than chase customers, we sought to intersect with their existing behavior at the local level to raise brand relevance. This resulted in a 13% reduction in churn. Mark Award for Customer Relations Marketing Campaign.
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shentelgreatindoors
Shentel
Great Indoors
Shentel and the Outdoor Channel bring the best of both worlds together, and with that thought in mind, we created The Great Indoors meets the Great Outdoors campaign. The special offer included a free one-year subscription to Field & Stream. We integrated the playful reel 'em in messaging across TV, print, billboards, radio and direct mail, which truly resonated with Shentel's market, creating outstanding results.
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ctamwest
CTAM West
Website
Leading into 2010, we met with CTAM to review their goals for the year. Nearly all goals could be met or helped by connecting better with current and prospective members. We developed the new site to better connect and provide simple ways of sharing events and information socially. Tied to the site were email blasts that kept members in the loop for upcoming events. The result: CTAM West won the National Growth Award and now has a platform for continued growth. CTAM West's new website.
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insightb2b
Insight B2B
Campaign
Insight Business was looking for a new B2B partner to help expand their services across all footprints. We developed a six-month campaign utilizing a mix of elements to better target and reach prospective B2B customers. The result, our direct mail strategy outperformed previous efforts and produced a cost-per-call that was 55% better than the target set by Insight Business.
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coxokcpizzabox
Cox Oklahoma
B2B Pizza Box
Cox Oklahoma was looking to provide their sales team with a mailer to generate leads for Cox B2B. Knowing that small to medium businesses are flooded with mail, we challenged existing methods and developed a dimensional offer mailer that couldn't be resisted. It came with a $100 gift card to a fave local pizza joint just for chatting with a Cox B2B rep.
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