We generally find welcome kits to be quite cumbersome for the customer. Most consist of numerous materials, page-heavy booklets, duplicate content, and multiple items to fulfill from multiple sources. So, we decided to reinvent the welcome kit and onboarding process by creating a new model. We reduced pages, simplified fulfillment, saved costs, incorporated a more consistent brand voice and were mindful of the environment throughout the entire process. We also developed a universal box option to reduce packaging. The client was thrilled. And the trees were too.
How does your welcome kit look?
Probably time to change things up.