Project Details
Cox Arizona was sending paper coupons via direct mail to their customers. This process would take up to a couple of months to be processed and credited. We saw an opportunity to streamline this process by developing a personalized coupon redemption microsite, whereby customers could simply redeem their offers online. By implementing the microsite, we were able to automate the entire redemption process, create a positive customer experience, and measure response rates instantaneously. Plus, the old way was a pain. Customers appreciate the ease of the microsite, and redemption rates have gone through the roof! Furthermore, enabling ROI analysis allows for marketing strategy adjustments as quickly as needed. We've now implemented this strategy to various cable systems around the country.
Say bye-bye to paper coupons,
and say hello to loyal customers.
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