Project Details
People move. When they do, they need to set up new services for their home, including video, Internet, and phone. Cox California wanted to let everyone know how easy it is to stay connected in the process. So as soon as these “pre-movers” took any action indicating a move, SWIRE moved in with targeted mailings. Messaging reinforced the ease of staying connected with Cox, included a special offer and highlighted key product features and benefits. We kept the creative clean and simple, and the results were far better than the average move: roughly double the typical response rate.
We hate moving.
Which is why we love this campaign.
Related Projects
brand
invisible
media
insightb2b
Insight B2B
Campaign
Insight Business was looking for a new B2B partner to help expand their services across all footprints. We developed a six-month campaign utilizing a mix of elements to better target and reach prospective B2B customers. The result, our direct mail strategy outperformed previous efforts and produced a cost-per-call that was 55% better than the target set by Insight Business.
Read More »
shentelgreatindoors
Shentel
Great Indoors
Shentel and the Outdoor Channel bring the best of both worlds together, and with that thought in mind, we created The Great Indoors meets the Great Outdoors campaign. The special offer included a free one-year subscription to Field & Stream. We integrated the playful reel 'em in messaging across TV, print, billboards, radio and direct mail, which truly resonated with Shentel's market, creating outstanding results.
Read More »
coxkswholehome
Cox Kansas
Whole Home DVR
Cox Kansas was going to market with a new multi-room product and needed a marketing push for the roll-out. The goal of the campaign was to increase customer acquisition and product upgrades. We developed an engaging and informative campaign using TV and Direct Mail that worked together for outstanding results.
Read More »
coxlasidekick
Cox
Sidekick
A large competitor entered the market with a focused marketing message that positioned them as the technology leader. Our strategy was to use television spots to drive home key competitive advantages while using humor to engage the viewer. In the end, the two sales people end up representing funny examples of competitive incompetence. By running the TV spots via cross channel and broadcast, we reached the broadest audience possible with key product and service messaging, reinforcing Cox as an industry leader.
Read More »
coxkshistory
Cox Kansas
History of Communication
The History of Communication campaign broke new ground by bringing us the earliest recorded phone call and exclusive recreations of this call via motion graphics and radio spots. Highlighting Cox Kansas's Digital Telephone service, quality and amazing price made these offers so compelling, even a caveman couldn't refuse.
Read More »
shentelholiday
Shentel
Holiday
Shentel provides the depth of services you would expect from a large telecommunications company combined with the thorough, reliable service you would find at a neighborhood store. They were looking to gain new customers and get existing customers to upgrade during the holiday season. So we created a holiday-themed campaign, focused on Triple Play Bundle messaging. The results gave our client and their customers both something to smile about.
Read More »
coxupgradecampaign
Cox
Upgrade Campaign
Higher tiered service = higher customer satisfaction = lower churn. That was the strategy behind this upgrade campaign for Cox High Speed Internet, HD and DVR services. Cox delivers the fastest Internet in America. But not enough of their customers were subscribing to it. So we carefully segmented the target audience in order to determine who would benefit the most from upgrading. Then we sent out customized mailers and emails. The CHSI mailer generated a favorable .6% response rate, with a 10.3% reduction in churn among essential service customers. The HD/DVR letter generated a .92% response with an 8% reduction in churn. Pretty simple. And pretty effective.
Read More »
Video
thm
Audio
Project Images
Browse Categories
» interactive (14)
» print (19)
» social (6)
» analytics (2)
» media (8)
» brand (8)
» awards (7)
» tv (6)
» referral (1)