Shentel and the Outdoor Channel bring the best of both worlds together, and with that thought in mind, we created The Great Indoors meets the Great Outdoors campaign. The special offer included a free one-year subscription to Field & Stream. We integrated the playful reel 'em in messaging across TV, print, billboards, radio and direct mail, which truly resonated with Shentel's market, creating outstanding results.

The competition was literally knocking on Cox customers' doors, invading the community and attempting to steal away subscribers. We needed to answer fast! So we decided to change the conversation and produced three spots with our alliance, Buzz Saw, to demonstrate how Cox cable products are clearly the superior choice. We used humor to highlight the competitive advantages, and successfully fought back against the competition.

A large competitor entered the market with a focused marketing message that positioned them as the technology leader. Our strategy was to use television spots to drive home key competitive advantages while using humor to engage the viewer. In the end, the two sales people end up representing funny examples of competitive incompetence. By running the TV spots via cross channel and broadcast, we reached the broadest audience possible with key product and service messaging, reinforcing Cox as an industry leader.

The History of Communication campaign broke new ground by bringing us the earliest recorded phone call and exclusive recreations of this call via motion graphics and radio spots. Highlighting Cox Kansas's Digital Telephone service, quality and amazing price made these offers so compelling, even a caveman couldn't refuse.

Shentel provides the depth of services you would expect from a large telecommunications company combined with the thorough, reliable service you would find at a neighborhood store. They were looking to gain new customers and get existing customers to upgrade during the holiday season. So we created a holiday-themed campaign, focused on Triple Play Bundle messaging. The results gave our client and their customers both something to smile about.