We were tasked with re-creating Western's website in such a way that it revitalized the brand and reintroduced the world to Mr Little. Western is not just an exterminator, but an expert in entomology.
Working closely with the client, we developed a top notch website with some amazing imagery and lots of education. We're particularly proud of the Interactive Book of Bugs (and one bird)...
United we tweet. Cox Communications’ Twitter audience was small and mostly centered around regional systems. We corralled those systems into a unified Twitter campaign that leveraged existing Facebook communities, email blasts, and a socially optimized microsite as the campaign’s hub. Each tactic encouraged social sharing, and campaign content focused on large social events. Results were large, too:
• Reached 19,196 unique visitors with a 45.87% daily return
• Generated 7,188 accounts
• Saw 4,354 shares via Twitter and 7,600 shares on Facebook
• Added 2,493 Twitter followers and 30,057 new Facebook likes