Blake, Peter and team from Conscious Minds know what truly resonates in the viral/social world. After all, Mashable recently ranked their Guy Walks Across America video as the 3rd most innovative viral video of 2010–quite an achievement for this young team.
What's great about Conscious Minds is that they aren't limited by preconceived ways of doing things. That notion fits great with us here at SWIRE. What they do is conceptualize big ideas into story-driven content. This content creates positive brand association and buzz in the viral/social platform.
As society communicates through stories, social media, and meaningful interactions online, it's important for brands to stay relevant with the consumer. Brands are learning they must inform, entertain, and bring value to truly reach their target market. Conscious Minds understands this shift in branded entertainment and is on the forefront in creating content that reaches a current culture.
The combined experiences, capabilities and passions of SWIRE & Conscious Minds fuel cohesive campaigns that create new and more effective ways of truly reaching your target consumers.